What employers ask for in Content Marketing Manager jobs
We read 28 current Content Marketing Manager postings from 28 companies' own career sites on November 4, 2026 and counted, posting by posting, what they ask candidates for.
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Share of postings that name each one.
- LinkedIn18% · 5 of 28
- AI tools11% · 3 of 28
- Claude11% · 3 of 28
- YouTube11% · 3 of 28
- Braze7% · 2 of 28
- ChatGPT7% · 2 of 28
- Google Analytics7% · 2 of 28
- HubSpot7% · 2 of 28
- Instagram7% · 2 of 28
- Marketo7% · 2 of 28
Skills and methods
- SEO54% · 15 of 28
- Content marketing32% · 9 of 28
- Content strategy21% · 6 of 28
- Case studies14% · 4 of 28
- Copywriting14% · 4 of 28
- Keyword research14% · 4 of 28
- Thought leadership14% · 4 of 28
- Writing14% · 4 of 28
- Writing and editing14% · 4 of 28
- Editorial judgment11% · 3 of 28
Soft skills
- Ownership14% · 4 of 28
- Self-starter11% · 3 of 28
- Attention to detail7% · 2 of 28
- Communication7% · 2 of 28
Experience
20 of 28 postings state a minimum number of years; the median is 4.5 years.
- 0–2 years20% · 4
- 3–4 years30% · 6
- 5–7 years45% · 9
- 8+ years5% · 1
Where and with what degree
- Remote39%
- Hybrid21%
- On-site25%
- Not stated14%
- Degree required7%
- Degree preferred7%
Using this on your resume
- Applicant tracking systems match words. If you have the tools above, name them the way the posting does ("LinkedIn", not a synonym).
- Every posting is different: check the one you apply to, not just the average. The free match shows what a specific posting asks for that your resume doesn't mention.
- Only claim what you've done. ApplyLoop's AI rewrite works from your own resume, and a review pass checks the result for skills your resume doesn't support.
Postings we read
Read on November 4, 2026; some may have closed since.
How we counted
We searched company career sites hosted on Greenhouse, Lever, Ashby, Workable and SmartRecruiters for current postings titled “content marketing manager”, “content marketer”, “content manager”, at most two per company, and read each one. An AI model listed what each posting asks for; we kept an item only when the posting contains it word for word, and list it here when at least two postings ask for it. Seniority levels are mixed. Updated November 4, 2026.