What employers ask for in Marketing Manager jobs
We read 19 current Marketing Manager postings from 17 companies' own career sites on November 4, 2026 and counted, posting by posting, what they ask candidates for.
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Share of postings that name each one.
- AWS11% · 2 of 19
- Azure11% · 2 of 19
- Customer.io11% · 2 of 19
- Google Ads11% · 2 of 19
- HubSpot11% · 2 of 19
- Salesforce11% · 2 of 19
Skills and methods
- Product marketing32% · 6 of 19
- Go-to-market strategy26% · 5 of 19
- Project management26% · 5 of 19
- AI tools21% · 4 of 19
- Market research21% · 4 of 19
- Competitive intelligence16% · 3 of 19
- Messaging and positioning16% · 3 of 19
- Sales enablement16% · 3 of 19
- 3D printing11% · 2 of 19
- Co-marketing11% · 2 of 19
Soft skills
- Communication42% · 8 of 19
- Attention to detail11% · 2 of 19
- Curiosity11% · 2 of 19
- Initiative11% · 2 of 19
- Organizational skills11% · 2 of 19
- Ownership11% · 2 of 19
- Relationship building11% · 2 of 19
Experience
17 of 19 postings state a minimum number of years; the median is 4 years.
- 0–2 years12% · 2
- 3–4 years41% · 7
- 5–7 years41% · 7
- 8+ years6% · 1
Where and with what degree
- Remote47%
- Hybrid26%
- On-site5%
- Not stated21%
- Degree required26%
- Degree preferred16%
Using this on your resume
- Applicant tracking systems match words. If you have the tools above, name them the way the posting does ("AWS", not a synonym).
- Every posting is different: check the one you apply to, not just the average. The free match shows what a specific posting asks for that your resume doesn't mention.
- Only claim what you've done. ApplyLoop's AI rewrite works from your own resume, and a review pass checks the result for skills your resume doesn't support.
Postings we read
Read on November 4, 2026; some may have closed since.
| Company | Role |
|---|---|
| AvePoint | Customer Lifecycle Marketing Manager |
| B | Marketing Manager |
| Cresta | Growth Marketing Manager |
| Datadog | Senior Partner Marketing Manager |
| Formlabs | Senior Product Marketing Manager |
| Formlabs | Product Marketing Manager |
| Found | Performance Marketing Manager |
| Hunter Io | Campaign Marketing Manager |
| Juno | Lifecycle Marketing Manager |
| Okta | Global Paid Search Marketing Manager |
| Penumbrainc | Penumbra – Marketing Manager |
| Pokemoncareers | Product Marketing Manager – Bilingual (Japanese/English) |
| Rexford Industrial | Marketing Manager |
| Rover | Rover.com – Senior Marketing Manager |
| Samsara | Strategic Events Marketing Manager – Remote – CO |
| Samsara | Principal Product Marketing Manager – Public Sector – Remote – DC |
| Sound Ventures | Marketing Manager |
| Tebra | Product Marketing Manager (TEMPORARY) |
| Wizinc | Product Marketing Manager – Wiz Careers |
How we counted
We searched company career sites hosted on Greenhouse, Lever, Ashby, Workable and SmartRecruiters for current postings titled “marketing manager”, at most two per company, and read each one. An AI model listed what each posting asks for; we kept an item only when the posting contains it word for word, and list it here when at least two postings ask for it. Seniority levels are mixed. Updated November 4, 2026.